Lead Generation

Company Background: A leading B2B technology company (IBM) that provides cloud-based solutions for businesses. They offer a range of services, including data storage, virtualization, and software development. IBM has been in business for over 20 years and has a growing customer base. 

Challenge: IBM faced several challenges when it came to lead generation. They were struggling to attract new leads and convert them into customers. Their website traffic was low, and their conversion rates were stagnant. They needed a new strategy to generate more leads and grow their business. 

Solution: IBM partnered with B2BTech Leads (BTL) and another marketing agency to develop a comprehensive lead generation program. The agency conducted research to understand clientstarget audience, pain points, and buying behavior. Based on this research, they developed a strategy that included the following tactics: 

Content Marketing: BTL developed a content marketing strategy that included blog posts, whitepapers, and case studies. The content focused on topics relevant to clients target audience, such as cloud security and data privacy. 

SEO: Agency helped to optimized website for search engines by conducting keyword research, optimizing meta descriptions, and creating a blog section. They also developed a link-building strategy to improve the website’s domain authority. 

Paid Search: BTL developed a Google Ads campaign targeting keywords relevant to client’s services. They created targeted ad copy and landing pages to improve conversion rates. 

Email Marketing: BTL developed a targeted email campaign that provided valuable information to clientssubscribers. The emails included blog posts, case studies, and whitepapers, with a call-to-action to learn more about clientsservices. 

Results: The lead generation program generated significant results for IBM. Here are some of the key results: 

Website Traffic: Website traffic increased by 42% over six months. 

Lead Generation: The number of leads generated increased by 60% over six months. 

Conversion Rates: Conversion rates increased by 21% over six months. 

Sales: IBM closed several new deals as a result of the lead generation program, resulting in a 30% increase in revenue. 

Conclusion: By implementing a comprehensive 360 lead generation program that included content marketing, SEO, paid search, and email marketing, IBM was able to significantly increase website traffic, generate more leads, and close more deals. This strategy helped them overcome their lead generation challenges and grow their business. 

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  Email Marketing

Company Background: A leading b2b company (client) that provides enterprise software solutions to large organizations. They have been in business for over 10 years and have a strong customer base. Client was looking for a way to generate more leads and increase their customer base. 

Challenge: Client faced several challenges when it came to lead generation. They had a limited budget for marketing, and they were struggling to attract new leads. Their website traffic was low, and their conversion rates were stagnant. They needed a new strategy to generate more leads and grow their business. 

Solution: Client partnered with B2BTech leads (BTL) to develop a comprehensive email marketing campaign. We conducted research to understand client’s target audience, pain points, and buying behavior. Based on this research, they developed a strategy that included the following tactics: 

Email List Building: The agency helped client build a targeted email list by creating lead magnets, such as whitepapers and case studies. They also optimized the website for lead capture by adding opt-in forms and pop-ups. 

Email Campaigns: BTL developed a series of targeted email campaigns that provided valuable information to clients subscribers. The emails included blog posts, case studies, and whitepapers, with a call-to-action to learn more about client’s services. 

Personalization: BTL used personalization to make the email campaigns more effective. They included personalized subject lines and content, which increased open rates and click-through rates. 

Testing and Optimization: BTL conducted A/B testing to optimize the email campaigns. They tested different subject lines, content, and calls-to-action to improve engagement and conversion rates. 

Results: The email marketing campaign generated significant results for client. Here are some of the key results: 

Email List: The email list grew by 51% over six months. 

Open Rates: Open rates increased by 30% over six months. 

Click-Through Rates: Click-through rates increased by 18% over six months. 

Lead Generation: The number of leads generated increased by 60% over six months. 

Sales: Client closed several new deals as a result of the email marketing campaign, resulting in a 40% increase in revenue. 

Conclusion: By implementing a comprehensive email marketing campaign that included email list building, targeted email campaigns, personalization, and testing and optimization, client was able to significantly increase their email list, improve engagement and conversion rates, generate more leads, and close more deals. This strategy helped them overcome their lead generation challenges and grow their business.